LIV Golf Investments, the new entity focused on making strategic investments in golf, has announced the appointment of Atul Khosla as Chief Operating Officer.
Khosla was most recently the Director of Corporate and Brand Development for the NFL’s Tampa Bay Buccaneers, where he held responsibilities spanning corporate partnerships, event marketing and production, entertainment. on game days, community impact, as well as digital and media rights.
“The strategic experience that Atul brings from his recent leadership roles in a major sports franchise will enable us to realize our vision to holistically improve and elevate the game of golf around the world. Said Greg Norman, CEO of LIV Golf Investments. “His appointment is another example of our commitment to bringing the best talent to help us fulfill our mission to develop the game of golf. “
Among his previous important roles, Atul was COO of the Chicago Fire Soccer Club, where he oversaw the day-to-day operations of the team and the growth of MLS in Chicago. He joined Fire in 2011 after spending more than a decade at General Electric, holding key leadership positions in the multinational conglomerate’s healthcare division, after holding positions at NBC Sports.
“We have an incredible opportunity to create a unique new platform that elevates the game of golf for all professional players and engages golf fans across the globe,” said Khosla. “I look forward to being a part of the LIV Golf Investments team to help bring this vision to life and transform the game into an international sport. “
Khosla will switch to her new role over the next month and report to Greg Norman. He joins a growing group that includes a number of strategic hires in the golf, sports and entertainment industries, including sports executive Sean Bratches who was recently appointed Commercial Director.
PIF, one of the largest sovereign wealth funds in the world with a diversified international investment portfolio, is the majority shareholder of LIV Golf Investments.