IMG ARENA Builds On Vision To Be The “Official Home Of Golf Betting” With The Addition Of The Ryder Cup At The Center Of Golf Events

IMG ARENA, a leading sports betting service and content hub, has acquired the distribution rights for the Ryder Cup data.

The biennial match play event will be part of IMG ARENA’s growing Golf Event Center, which already includes events from the European Tour, as well as the PGA Championship, also managed by the PGA of America.

The Ryder Cup features the United States against Europe and will then take place at Whistling Straits, Kohler, Wisconsin, September 21-26, 2021.

IMG ARENA will condition and present Ryder Cup data to sports betting operators through the Golf Event Center, in collaboration with the organizers and rights holders of the PGA of America and the Ryder Cup Europe. The partnership will allow sports bettors to take advantage of a full range of real-time, piecemeal market and data, as well as interactive course visualizations.

The specially designed sports betting solution is an industry first that enables interactive in-game sports betting.

Max Wright, SVP Commercial of IMG ARENA, said “As a centerpiece of iconic sport, the addition of the Ryder Cup to the Golf Event Center reinforces its status as a must-have product.

“Sports bettors will be able to enjoy a whole new and unique experience at this year’s event, with a never-before-seen range of data and content to consume while enjoying three days of magical action.”

Seth Waugh, CEO of PGA of America, said: “This experience allows fans to participate in our most unique flagship event – the Ryder Cup – in a way they have never been able to do before. This is a whole new way to reach a world of people globally, beyond just dedicated golf fans, and most importantly, to continue the momentum of growing interest in the game from a fan base of increasingly diverse. “

Guy Kinnings, Deputy General Manager European Tour, Ryder Cup Director and Commercial Director, said: “The Golf Event Center offers fans a new way to enjoy and experience the Ryder Cup, a global event that transcends our sport.

“We have been working closely with IMG ARENA on our European Tour events since 2019 and the inclusion of the Ryder Cup in the Golf Event Center is the natural next step of this partnership. “

Based in London, IMG ARENA works with over 470 leading sports betting brands around the world to provide live video and data feeds for over 45,000 sporting events per year, as well as on-demand virtual sports products, including the UFC Event Center. In 2020, over 210 million hours of IMG ARENA content were watched by 69 million unique viewers worldwide. IMG ARENA clients include ATP, UFC, European Tour, PGA TOUR and FA.

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