Hotels and resorts are arranging golf packages to meet growing demand

The growing interest in golf among travelers around the world is proving beneficial for hotels and resorts capable of accommodating.

Dan Johnson, general manager of the Hyatt Regency Indian Wells Resort and Spa in Indian Wells, Calif., said in an email interview that this trend has especially increased with the onset of the pandemic.

“The interest in golf has been consistently strong. With the pandemic it has only increased,” he said. “The Indian Wells Golf Resort [which is on the same campus as the Hyatt Regency Indian Wells Resort and Spa] experienced a significant increase [in demand] since 2020, especially as we head into the colder months.”

At the Four Seasons Resort Lanai in Lanai City, Hawaii, occupancy rates and golf rounds booked have increased over the past year and a half, PGA Director of Golf Scott Ashworth said.

“There is no doubt that there has been a noticeable increase in the number of rounds in the various private courts in the state corresponding to the increase in the number of visitors,” he said by e-mail.

The Jewel, an 18-hole golf course at the Grand Hotel on Michigan’s Mackinac Island, is made up of the Grand Nine and Woods Nine, which are separated by a horse-drawn carriage ride. (Big hotel)

Grant DeMoss, director of golf at the Grand Hotel on Michigan’s Mackinac Island, said the resort’s 18-hole golf course, The Jewel, is popular with groups.

Many returning groups are now bringing more new people with them to the course, signaling an increase in the number of people introduced to the game, he added.

David Jurcak, president of operations at the Grand Hotel, said golf’s upsurge in popularity is due in part to its social distancing benefits.

Jurcak said the property over the past few weeks has made additional efforts recruiting employees, both domestic and international, to meet demand.


This fall, the Mayakoba Golf Classic will kick off at El Camaléon Golf Club in Mayakoba, Mexico. Etéreo, Auberge Resorts Collection, Riviera Maya, general manager Vinod Narayan said in an email interview that his property is rolling out packages to take advantage of demand for upcoming events.

Since opening in December 2021, Narayan said the property has attracted active travelers, especially those with a connection to golf.

Etéreo, Auberge Resorts Collection, Riviera Maya, is offering a package with the nearby El Camaleón Mayakoba Golf Club this year. Shown here is the 15 hole El Camaleon Golf Club in Mayakoba, Mexico.
(Hostels Resorts Collection)

This year’s Golfer’s Paradise package encourages guests to make Etéreo, Auberge Resorts Collection their home base while enjoying the Riviera Maya’s various golf courses, including El Camaleón Mayakoba and Iberostar Playa Paraiso, it said. he adds. El Camaleón Mayakoba is about a 15-minute drive from the resort, and guests enjoy free transportation to and from the golf course.

“As the destination’s newest luxury property, we wanted to support players who want to pursue their passions for golf while on vacation,” he said.

The Four Seasons Lanai began offering free PXG and Titleist golf club rentals to all guests staying on-site in July. Ashworth said this offer appeals to customers who don’t want to bring their own clubs, which can be cumbersome and expensive to ship.

“While this program is just getting started, we are looking forward to seeing how many more rounds of golf this will produce as well as feedback from our guests,” he added.

The resort offers an afternoon program for golfers who wish to experience the “Sunset Nine” on the course, which is its most scenic holes. This package includes rental clubs and a drink of the day, Ashworth said.

“This has been a very popular program for a few years for those just looking to play nine holes and have fun with friends or as a couple,” he said. “It’s especially good for those who are more casual golfers.”

The Jack Nicklaus-designed Manele Golf Course at the Four Seasons Resort Lanai is offering two programs this year, “Sunset Nine” and “Member for a Week.” (Four Seasons Lanai)

The resort’s other program, “Member for a Week”, is for travelers who are staying at the property for a week or more.

“The program is all the golf you can play for seven straight days. It’s been a hit with those looking to play multiple rounds while visiting Lanai,” he said.

Four Seasons Resort Lanai has also realized the importance of keeping up to date with the latest in golf technology. For the past five years, he’s had a Trackman, digital displays for range targets at every hitting station and now GPS in golf carts as well as Bluetooth speakers.

Johnson said this is the Hyatt Regency Indian Wells’ first year offering a golf-related package for guests, but the property has always partnered to some degree with the Indian Wells Golf Resort, which is about a three-minute walk from the Hyatt Regency.

Its summer “Stay and Play” includes accommodations for two, a daily round of golf with bag pick-up and drop-off, daily meals or store credit, and spa discounts.

The Grand Hotel’s three packages this year are “Late Summer Michigan Golf Live,” Sept. 15-17; “Fall Michigan Golf Live” October 9-12; and “Tea for Two Golf” available throughout the season.

“[We’re] trying to captivate all these people who want to come and play golf,” DeMoss said. “From what I heard about [hotel-level employees], a lot of people come from all over the state and organize a tournament. It’s a different culture here in those days because everyone is here for the golf, which isn’t always the case. When you get a group of golfers together, they appreciate the camaraderie.”

He said the property aims to make golf club rentals affordable, high quality and suitable for all styles of players.

Jurcak said golf packages seem to be more popular this year than in the past.

“Golf was, I would say, a declining sport before the pandemic. It was hard to take someone away for 4.5 hours to go play golf. I think more people are getting into the game as well as more of people who want to experience golf on Mackinac l’île,” he said. “We are seeing a lot more requests for golf packages or value-added golf items. And our featured golf weekends are filling up much faster than before.”


Golfers often put wellness first, Johnson said, and they’ll take advantage of the Hyatt Regency Indian Wells’ fitness center, walking trails and spa.

The Hyatt Regency Indian Wells Resort & Spa in Indian Wells, California is partnering with Indian Wells Golf Resort this year for a “Stay and Play” package. (Indian Wells Golf Resort)

Etéreo, Auberge Resorts Collection, Riviera Maya’s Golfer’s Paradise package also encourages guests to take advantage of spa services at SANA.

“We definitely see active travelers relaxing in the spa, and that’s why we’ve arranged this package to include a 60-minute massage,” he said.


Ashworth said it’s important that resort team members engage every guest in person or over the phone to encourage them to play golf, whether it’s selling a round of nine holes or the golf package. ‘one week.

“The best way to sell to golf travelers is to give them the best golf experience in Hawaii. We’ve worked hard to achieve rankings in Golf Digest and Golfweek, and I think Manele’s golf course has become a type of golf course ‘bucket list’ to play,” he said. “It’s important that our entire team achieves that dream, both from a service standpoint and from a course conditioning standpoint.”

Ashworth said the course also promotes flexibility and meets customer needs.

“We don’t have marshals pushing guests around the course or pairing guests up if they want to play as a couple or even solo,” he said.


Junior golfers will soon be the next wave of travelers keeping the sport alive in hotels and resorts, Jurcak said. The Grand Hotel offers discounts for juniors who play golf with their parents.

“There are more younger kids wanting to learn the game; we’ve made a big effort to get parents to bring their kids onto the golf course, just so we can keep pushing golf to our junior audience. “, said Jurcak.

DeMoss also runs daily short game lessons for juniors.

“Juniors are the future,” DeMoss said. “One thing we will soon be getting into here is junior camps in addition to free programs [lessons].”

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