The sun rose over the mountains on October 1 for a beautiful day at the Classic Club in Palm Desert, which hosted the 10th Annual Riverside County Foundation on Aging (FoA) Charity Golf Tournament.
This fundraising event benefits seniors in Riverside County, and its success is fundamental to the foundation’s ability to help seniors in need, many of whom are vulnerable, at risk and may also be housebound. . This is to help provide support so they can age with dignity, respect and independence.
About the Riverside County Foundation on Aging
The foundation is a 501(c)(3) tax-exempt nonprofit charitable organization. Since 2004, he has worked to raise awareness of the needs of seniors and fill the void created by declining public funding for seniors programs and services as the county’s senior population continues to grow.
Currently, the foundation administers a special fund to be used by the Riverside County Office of Aging to help prevent disruption of utility services to elderly households, deliver meals to homebound seniors, and provide non-medical equipment, a material support and subsidized transport. It also supports caregiver training, education and appreciation programs while supporting Grandparents Raising Grandchildren Program and the annual holiday gift drive.
The foundation also responds to the unique, critical, and urgent needs of older adults referred to the foundation by the County Office on Aging and the County Board of Supervisors.
“The support of our community partners helps us continue our good work,” said Anna Martinez, vice president and co-chair of the golf tournament.
The 2020 census pegged the number of people aged 65 and over in Riverside County at around 366,000. By 2030, that number is expected to nearly double — and by 2060, nearly triple. The Calfornia Department of Finance predicts that by the mid-2030s, for the first time in U.S. history, the number of people age 65 and older will exceed the number of children under 18. year.
According to the foundation’s president, Jody Hall Esser, the organization appreciates each of its sponsors. “This tournament is our main fundraiser for the foundation and we appreciate the continued support of our major sponsors and everyone who came out to support our cause,” she said.
The event’s gold sponsor ($10,000) was the Twenty-Nine Palms Band of Mission Indians. The Eagle sponsors ($1,500) were Backup | Fontisthe Town of Rancho Mirage, Soboba Band of Luiseno Indiansthe City of LaQuinta, Brown Lawyers and IEHP. Birdie sponsors ($1,000) included the Agua Caliente Band of Cahuilla Indians, Fantasy Springs Resort Casino, Von Zabern surgery, Country village apartmentsthe City of Palm Desert and UDWA. Additional sponsors included driving range sponsor ($500) The Joslyn Centerclosest pin sponsor ($500) Abbott’s Vascular Division, Temecula, Mike Russo, Ameriprise Financial (Women’s), Ernst Enterprises LLC (Men), longest sponsors ($500) Patricia and Leon Reynolds (Women’s), Stuff Pizza Bar & Grill (Men) and hole-in-one sponsor CartMart inc.
One of the highlights of the event included a putting clinic by the three-time USGA Open winner Susie Maxwell Berning, a longtime Coachella Valley resident, who was named the tournament’s honorary chair. Named “LPGA Player of the Year” rookie in 1964, Berning won eleven major tournaments during her career, including the US Open women’s titles in 1968, 1972 and 1973. She was inducted into the World Golf Hall of Fame in March 2022 with Tiger. Woods, Tim Finchem and Marion Hollins. Berning has been teaching golf for 30 years, 20 years at the Reserve Club in Indian Wells. Additionally, she donated two one-on-one golf lessons as tournament prizes and donated golf memorabilia for the auction.
FoA Charity Golf Tournament Coordinator Dan Martinez reported that the total gross proceeds from the Charity Golf Tournament proceeds were $43,015 with net proceeds of $32,000, an increase from last year. All proceeds are allocated to help seniors in need throughout Riverside County. The foundation looks forward to developing the tournament next year.
More information about the Foundation on Aging can be found at foging.com.
Kathleen Bennett is the Founder/Principal of Resort Marketing, an award-winning Palm Springs-based company with the experience and expertise to help make every guest’s dreams and goals come true. Since founding her company 26 years ago, Bennett has been a consultant to the hospitality, business, and nonprofit industries. She serves on the executive committee of the Palm Springs Walk of the Stars and still finds time to volunteer in the community.