“We are delighted to be working with Emirates NBD and Thriwe to bring this established global event to the United Arab Emirates. This is an incredible and unique opportunity to provide UAE amateur golfers with a superb ‘Olympic’ style experience to represent the UAE at the World Finals in November. With flag-raising events, sightseeing experiences and a bargain-style presentation ceremony, it will simply be an unforgettable experience for the UAE team. Most importantly, it is another opportunity to showcase the world-class golfing assets of the UAE as we work with the UAE Tourism teams to potentially bring the World Finals to the UAE in 2023 and 2024,” said Russell Yeomans, founder of Sport2Business events.
He added: “Opportunities like this cannot exist without great sponsors, so we are proud to partner with Emirates NBD and Thriwe to create more memorable experiences for amateur golfers in Dubai. We are also delighted to have AARO, AGMC (BMW), Active Living, eGolfmegastore and other recognized sponsors supporting our Gold Sponsor Emirates NBD.
Marwan Hadi, Executive Vice President and Head of Retail Banking at Emirates NBD, said: “As the leading bank in the region, we are pleased to be part of one of the most prestigious golf events in the Emirates. United Arab Emirates, reiterating our commitment to encouraging sport. activities in the region. In line with the bank’s commitment to engaging the wider Dubai community in the great game of golf, we have sponsored numerous golf events in the UAE over the years including the Slync.io Dubai Desert Classic, an event we have been supporting for over 30 years. years. True to our “Passion for Sport” strategy and through our GolfLan (Thriwe) program, we continue to offer our customers access to attractive golf privileges and benefits.
Commenting on the association, Dhruv Verma, Founder and CEO of Thriwe, said: “Thriwe has always supported golf in the region and will continue to do so. We are delighted to have entered into a strategic partnership with S2B through The Race to Malaysia tournament and ready to soak up new trends around the game. With this incredible podium, we look forward to creating colossal strong synergies that would enhance the golf ecosystem and make it a new networking platform that connects business enthusiasts around the world through golf.
Sanctioning body, Emirates Golf Federation, added through Chief Executive, Akram Skaik, said: “We are delighted to support amateur series like this by joining the World Handicap System (WHS) and the EGF guidelines so amateurs of all skill levels can enjoy local and global competition with knowledge of handicaps. are monitored and respected. We view this as one of many EGF sanctioned events, adding value to the ever-growing EGF membership as golf continues to thrive as a sport.
Golf clubs in the United Arab Emirates have embraced this simple concept and offered to organize member events to send their best golfers to represent their club at the national finals in October 2022. Globally there will be 1400 events qualifiers and more than 50,000 amateur golfers will aspire to reach the World Finals in Malaysia in November.