Phnewfula Frederiksen struggled so hard to find an eco-friendly baby store where she could shop for her two children, now aged seven and 13, that she started her own in 2009. Originally online only, Happy Mango opened its first physical store in Kirkwood in 2016 – offering clothing and gear for babies and children, expectant mothers and new mums. “I created the place where I wanted to go shopping,” she says. She named the store after her father’s hometown of St. Thomas, her family’s happy place where, she says, people love mangoes.
This year, Happy Mango moved to The Works, doubling in size to 2,000 square feet. Frederiksen previously stocked premium brands like UPPAbaby, Ergobaby and Babyletto and has now added others, including European lines such as UK baby equipment maker Silver Cross and Scandinavian clothing, toys and decoration for children Konges Sløjd. “Europe has higher safety standards than the United States, so their toys tend to be safer and much less toxic,” she says.
Unlike supermarkets, Happy Mango offers sustainable and environmentally friendly products and, sometimes, of local origin. Frederiksen also enjoys supporting Black-owned or women-owned businesses. One advantage is that many of these lines are non-electronic and are beautifully designed.
For Frederiksen, personalized customer service is a priority. For example, she is a certified passenger safety technician, which means she is trained to properly install car seats. “About 59% of all car seats are installed incorrectly,” she says. “I’ve seen so many [attached wrongly]. But no one would purposely install their car seat incorrectly. She makes sure that any car seat purchased from Happy Mango is fitted securely, which is part of her mission to educate parents about the products she offers. 1295 Chattahoochee Ave, happymango.com
The Chef and the Cherry Blossom Candle ($42)
Frederiksen loves “The Kids Are at Grandma’s” scent, which has hints of vanilla and birch. Candles are hand poured in Atlanta.
Doona Limited-Edition Gold Stroller + Car Seat ($700) and Liki Trike ($350)
The Doona stroller and car seat combo is a great space saver, as is the brand’s compact, foldable trike (not pictured).
Southern Alphabet Series Onesie ($25)
Available in all 26 letters of the alphabet, these onesies, exclusive to Happy Mango, make the perfect gift for a Southern baby.
This article originally appeared in our April 2022 issue.